RSS Feed

Tag Archives: advertisement

“Hit The Bitch” – A NEW Danish App?

Posted on

First. What do you think about a game called “Hit The Bitch?”  I want you to remember what feelings or thoughts it evokes.  Write em down whatever you have to do, just remember them.

Now…It’s the new Danish platform to promote awareness AGAINST domestic violence.

I first learned about this on Blogher while perusing the health section. Read the article tell me what you think.

There’s a lot of things that can be said:

Does it reach its intended audience? Yes.

Does it promote awareness of the issue? Yes. (look we’re all discussing and even outraged)

Does it promote awareness AGAINST violence? I’m not so sure…

When our younger community is NOT easily swayed by scare tactics or moved by statistics.  Is this the guerilla style tactic we have to resort to in order to reach this audience? Be realistic.  There are tv series about robin hood style serial killers and rogue plastic surgeons….

It’s definitely an “in your face” campaign and may be NOT to the liking of some or MOST folks.  If nothing else…it has people talking/buzzing?  I’ve seen other campaigns like the European Don’t lose your head HIV campaign…it was racy and controversial. (beware of pics before you click!) Even our super heroes have been used to get the message across!  Is this different?

I’d love to hear what teens think about it. What about Danish teens?

Here are some male thoughts on the matter:

Male Blogger 1

Male Blogger 2

What are your thoughts? By all means…let’s discuss.

Reblog this post [with Zemanta]