According to the Chicago Suntimes rapper and entrepreneur Master P is poised to launch his BBTV in 2009. He has teamed up with many celebrities including Denzel Washington. His station will provide alternative content and programming to MTV’s BET. It is aimed at persons of color yet still appeal to people of varied background. Will Master P be able to compete with BET and TVOne (also with the same target market?).
All I’m going to say is this will be interesting to see. Master P is a renowned pioneer, “hustler,” and philanthropist (I think that’s the right word). He’s even made his son into a brand name. He’s had his own potato chips and a few straight to DVD movies. However, Master doesn’t really have the reputation or resume you would expect of someone who had the ability to bring a successful family oriented cable network to the masses. Then again, nobody expected Bernie Mac or Ice Cube or Ice T to make their fortunes in family oriented shows on prime time or on the big screen –but they did! There are many critics out there that don’t believe Master P will even get close to success in this particular business venture. I won’t be a nay sayer –but I am skeptical. If Master P Theater featuring Black Superman and Uncle P are any indications of Master P’s creative skills –hopefully he doesn’t make the mistake of placing himself as creative director or producer of any of his programming… in that situation he would be setting himself up for failure! If he isn’t wise enough to hire a team of professionals who actually KNOW the industry then I would have to concur…the network is going down the toilet like a fresh one!
Don’t get mad at me I’m just tellin’ it like it T-I-Tiz!!!!
For your amusement:
Gangsta’ Potato Chips — a Master P invention